Dublin received the honor at a ceremony on Friday, September 29, 2023, in Batumi, Georgia, according to EU Helpers.
Dublic wins the prize for the second consecutive year, beating out rival breweries from Germany and Belgium as well as the Czech Republic's Budweiser Budvar Brewery, England's Fuller's Brewery, the Netherlands' Heineken Experience, and Germany's Beck's Brewery and Belgium's Erdinger Weissbräu Brewery.
The managing director of the Diageo Irish Brand Homes, Catherine Toolan, gushed about how great the recognition was for Ireland.
Dublin also came in first place as Europe's Leading Tourist Attraction for 2023, surpassing some of the most well-known sites like the Eiffel Tower and Georgia's Batumi Boulevard.
Ireland has already received over 1.7 million visitors just in the first two months of 2023.
The Saint Patrick's Day Festival, a five-day festival in the middle of March loaded with entertainment, is one of the busiest periods in Ireland's capital. Visitors from all over the world come to enjoy parades, savor specialty dishes, and engage in the city's well-known drinking customs.
During the festival, there are unusually large crowds in the Guinness Storehouse, and travelers from all over the world make reservations. The Guinness Storehouse visit alone will set you back about €26.
The Guinness Storehouse's appeal stems in part from the chance it provides for visitors to experience both history and Ireland's renowned brew. Visitors to the Home of Guinness get an inside look at how a pint of the Black Stuff is brewed in addition to having the option to experience the cinema room, a chamber that graphically chronicles the history of Guinness advertising.
For only €12 per person, tourists may participate in Europe's Leading Beer Tour Visitor Experience, which gives them the chance to learn the renowned six-step procedure, pour themselves a cold, fresh pint, and then savor it while seeing Dublin's most beautiful vistas.