The European soft drink industry is committed to making positive changes for our planet and communities. With over 500 production facilities and 1.8 million jobs, the companies within the industry play a vital role in Europe's economy. But they also understand the importance of sustainability and responsibility in everything they do.
The vision for the future is built on three key pillars: competitiveness, health, and the environment.
Competitiveness: The European soft drink industry wants to continue providing value to Europe's economy while transitioning to a more sustainable food system. To do this, it needs clear regulations and laws based on science and thorough assessments. Fairness across the food supply chain is crucial to ensuring everyone has an equal opportunity to succeed.
Health: Encouraging healthier lifestyles is a priority for the European soft drink industry. They are committed to responsible marketing, especially to children, and reducing the sugar content of their drinks. They believe in promoting balanced diets based on scientific evidence and reliable data. It's essential to support efforts to reduce sugar while recognizing the role of low-calorie sweeteners in public health goals.
Environment: Sustainability is at the heart of everything they do. They are taking action to reduce their carbon footprint, protect water resources, and improve energy efficiency. They support policies that promote recycling and ensure fair access to water for all.
The European soft drink industry is proud to be a sector with a strong local presence, supporting over 1.8 million jobs, both directly and throughout their supply chain—a value chain that is estimated to be worth €242 billion annually—and sourcing more than 85% of their ingredients from European farms.
Their journey towards a greener future will require resilience, boldness, and collaboration. They are ready to work with policymakers and stakeholders to achieve their goals for the environment, consumers, and businesses.
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